A visionary leader, Dan has grown TEAM from a regional marketing firm to a dynamic national company, pioneering engagement marketing in the advertising space and attracting a clientele of numerous Fortune 500 brands. Dan joined TEAM in 1992, three years after the company was founded in Boston, and in 1995 he relocated the agency to sunny South Florida. Under Dan's leadership, TEAM develops results-oriented experiential and engagement marketing programs for brands in every major U.S. city. A Massachusetts native who is fluent in German, Dan attributes TEAM's success to his strong family values and belief in serving the community.
Sean oversees TEAM'S day-to-day operations, developing new management processes, leading technology innovations and building client relationships. After joining TEAM in 1992, Sean built a national field service organization, dramatically expanding the company’s event activation capabilities. Since then, Sean has continued to drive TEAM's growth, while winning and servicing blue chip accounts, and managing national engagement programs. With his strong work ethic, approachable management style and dedication to professional development, Sean has built a well-integrated employee base known for highly effective creative strategies. Prior to joining TEAM, Sean founded a successful Boson consulting firm that catered to hospitality clients, and co-wrote a training book published and distributed in 29 countries.
A woman of many talents, Mariana is a skilled human resources professional who understands how to build a high-performance agency team. Her accomplishments include streamlining TEAM's talent recruitment and management programs, and advancing the firm's employee relations, compensation and benefits initiatives. Prior to joining TEAM, Mariana worked in Washington, DC, and spent six years traveling in South America. Since 1997, she has handled every aspect of human resources in Fortune 100/500 companies in several industries including telecommunication, fuel, public accounting, and fast food restaurants. Mariana earned her master's degree in human resource management from Nova Southeastern University. Her interests include playing the piano, horseback riding, spinning/gym, and tennis.
James Vicente Vice President Managing Field Director
James oversees TEAM's national field network for some of the company’s major clients, and supervises senior management in the Account Management and Advocacy Divisions.
In this role, he develops and maintains strong relationships with client management across the country; building compelling programs to help brands achieve their goals. He also created a robust process for account management, analysis and feedback within the TEAM organization. Prior to joining TEAM in 2007, James spent more than 20 years in the spirits industry with top suppliers and distributors, including E&J Gallo Winery, The Gambrinus Company, Charmer Sunbelt and Bacardi USA. He earned a bachelor’s degree from Rutgers University and was a professional BMX bicycle racer.
Guillermo is TEAM's "go-to person" for cash, credit card and bank wire transactions. He manages the company's Treasury division, monitoring the accounting and financial systems and working closely with the CFO to be sure funds are allocated appropriately to meet the company's financial needs. Guillermo joined TEAM in 2006 after serving four years in the U.S. Navy and earning a dual bachelor’s degree in finance and business administration and an MBA at Nova Southeastern University. Since then, Guillermo has handled client billings and accounts payable before moving up to his current position at TEAM. When not in the office, Guillermo enjoys mountain biking, table tennis, and hiking with his young children.
A creative thought leader, known for his ability to provide clients with innovative and practical business solutions, Greg leads TEAM's account services department and helps the agency build strategic partnership alliances. His 17+ years of marketing experience, both corporate and agency, gives him a broad perspective on media, public relations, experiential, promotion, social, digital, shopper, sponsorship, advertising and branding. Greg graduated from S.U.N.Y at Buffalo and earned an MBA in finance and marketing from the University of Miami. Despite his New York heritage, he is a blissful permanent south Florida resident. On Saturdays you can find him at the park coaching little league baseball and on Sundays at home breaking down NFL football games.
Craig joined TEAM in 2008, assisting in the development of the Client Services department along with creating and implementing national consumer and trade advocacy programs for the Bacardi portfolio. Craig also worked extensively for the IndyCar series in conjunction with Andretti Sports Marketing. He now serves as a group account director managing several of TEAM’s up and coming clients. Prior to TEAM, Craig spent 10 years in account management for clients such as Papa John's, Miami Dolphins, Coca-Cola, and several other consumer goods manufacturers. Craig is a native of New York and a die-hard fan off all New York sports teams. He graduated from of the University of Florida and resides in sunny Fort Lauderdale with his beautiful family.
Ron brings a broad understanding of both traditional and experiential marketing to his role as TEAM's creative director. After launching his career as a storyboard illustrator at Backer Spielvogel Bates, Ron moved on to a variety of creative responsibilities at New York agencies, including BBDO, Publicis, Universal McCann, GO Experience Design and GMR. Working across multiple disciplines with a wide range of blue-chip clients, Ron gained valuable insights into consumer trends that have translated into creative approaches to TEAM's industry recognized events, activations and product launches. An avid fan of music, entertainment and sports, Ron can often be found with a musical instrument or at an ice rink supporting his son’s hockey team.
A partner at TEAM, Michael leads the agency's integrated creative process by displaying the ability to effectively balance creativity and strategy. Leveraging TEAM's unique method of acquiring consumer insights fuels Michael's desire to understand how to appropriately "push people's buttons," inspiring action through engaging creative solutions. Michael grew up in Milwaukee, graduated from Marquette University and played professional beach volleyball before settling down in the "real world" marketing industry. Prior to joining TEAM in 2006, Michael introduced experiential marketing as a communications platform at the Miller Brewing Co., including launching industry accredited campaigns for Miller Lite. Since then, Michael gets his "kicks" helping TEAM diversify its client base through award-winning initiatives in CPG, beverage, technology and other categories.
A passionate financial professional and TEAM partner, Alex oversees the company's finance, accounting and risk management functions. His keen business insights, forecasting and analysis skills have helped TEAM stay on the leading edge of the fast-changing marketing field. A CPA and a Certified Internal Auditor, Alex was responsible for corporate compliance at Bacardi Limited prior to joining TEAM in 2007. He began his career with Grant Thornton, one of the world’s leading audit, tax and business advisory firms. A native of South Florida with strong family ties to Cuba; Alex is a graduate of the Chapman School of Business at Florida International University.
Courtney brings a wealth of field operation and program management experience to her role as Field Operations Manager, where she oversees event production, talent acquisition & execution for TEAM’s Field Operations Division. Courtney joined TEAM in 2008 as a MillerCoors Brand Ambassador for the Orlando market, then moved north to launch the New Jersey/Connecticut market for Bacardi. Courtney was later offered a Program Manager position and moved to Fort Lauderdale, FL to work in our corporate headquarters. When TEAM’s growth led to an expanded Field Operations Division, Courtney was the perfect fit to manage the department due to her hands-on experience in all levels at TEAM. When not working, Courtney enjoys traveling and volunteering for the Animal Welfare Association.
With his exuberant management style and pithy sayings, Frank plays a key role in TEAM's culture of excellence by overseeing TEAM's field staff, including deployment, management and measurement of results. He also creates training materials for the field and manages business development for existing clients. Frank joined TEAM in 2003 after a 20-year career at Miller Brewing Company in both field and corporate sales and marketing positions. During that time, Frank won nearly every major service award, created learning and development programs, and co-authored the selling process known as Solution Selling. A native of New York, Frank now lives in New Mexico, where he is an avid supporter of his son's blossoming career in sprint and midget car racing.
Gema ensures that TEAM's financial processes run smoothly for the company and its clients, and comply with national accounting and reporting standards. She makes sure that client deliverables are accurate and completed in a timely manner, and supports the senior leadership team on special project, A graduate of Florida International University, Gema came to TEAM in 2013 as a senior accountant with more than seven years of accounting experience. Since then, she has streamlined many of TEAM's financial processes and procedures, resulting in a more efficient department. Outside of work, Gema enjoys travel, running and reading, and is involved in a variety of community service activities.
An innovative IT professional with more than 15 years of experience, Jason develops technology solutions that keep TEAM in the forefront of the field. He designed BrandTrend, an event management application and Enterprise Resource Planning system. Jason began his IT career when he joined Microsoft at age 19, and later earned a master's degree in IT management from Florida Atlantic University. In 2010, he joined TEAM, where he takes pride in turning around technology projects quickly and efficiently. Jason also dabbles in marine biology, is an avid scuba diver, and runs a personal coral propagation operation.
Letty brings more than 15 years experience and a deep knowledge of the spirits industry to lead TEAM's dynamic brand-building programs. Known for her ability to improve above-the-line performance and overall profitability for TEAM’s clients, Letty is also a mentor for the company's BACARDI USA team. Letty started with TEAM in 2004, as program manager for the Cazadores mobile marketing program, and was promoted to division manager and group account director for the BACARDI USA portfolio. Knowing how to juggle – both professionally and as a hobby – is one of the reasons Letty has been instrumental in building processes that help drive TEAM’s clients’ business.
Pete is a skilled professional who excels in planning, producing, and executing successful events. He has developed a national network of product specialists to ensure each experience TEAM produces is geared to educating and engaging the consumer. Since joining TEAM in 1999, Pete has specialized in the spirits, automotive, and home goods industries. In his current role, he manages all the production elements for the company's experiential programming, combining varied marketing functions. A Florida native and graduate of Rollins College, Pete spent two years playing professional baseball for the New York Mets organization. He now resides in Miami with his wife and two children.
Daniel Rooney has more than 16 years of experience in sports marketing, sponsorship management and experiential marketing. Since joining TEAM in 2003, Daniel has been an integral part with the management, planning and program activation for clients such as MillerCoors, U.S. Cellular, Kraft, VW, and Sparkling Ice. Daniel oversees the Emerging Clients department and brings tremendous leadership in developing plans and strategies to achieve client/customer end goals. A results-oriented operations expert, he is proficient in bridging all financial aspects of event programs with innovation, creativity, and desired metrics to ensure compliance with the client vision. An avid golfer and passionate hockey fan, Daniel holds a bachelor's degree in sports management from Brock University, Ontario, Canada.
Charity promotes TEAM’s nationwide activities across multiple social media platforms and integrates social channels with experiential marketing to help clients achieve their digital goals. In addition to handling all social media postings and managing online activities, a key member of the Creative Department, Charity schedules incoming projects and keeps other departments informed about the goings on at TEAM. Before joining TEAM, Charity created branding, content guidelines, and social media programs for several companies, helping them find a consistent social media voice. Charity earned a bachelor's degree in journalism from the Honors College at Florida International University, and enjoys film, acting, and attending comic book conventions dressed as one of her favorite characters.
long standing relationships built on results.
influencing consumers where they live, work, shop and play.
The Beverage Industry’s Biggest Mover In 2013: Sparkling ICE
When Sparkling ICE was ready to break through an overly-saturated beverage arena, they chose TEAM as the agency partner to make it happen. In the summer of 2013, TEAM rolled out an extensive sampling program to build nationwide awareness for Sparkling ICE, a flavored sparkling water. Our eye-catching sampling oasis featured a giant “ice cube” inflatable structure, a “refreshing” air-conditioned environment, and a “bubbly” experience with music and cheer, creating the perfect setting to mirror the product intrinsics. Consumers were engaged by energetic Brand Ambassadors to take a photo inside a Sparkling Ice Cube, called a “Freeze Frame”, followed by a data capture. The ultimate result saw Sparkling ICE surpass Vitamin Water in sales to become the “fastest growing beverage in the US”, heavily influenced by TEAM’s program (the brand’s largest marketing investment in 2013).
Simultaneous executions took place across 181 days of activation, reaching 100 unique events in 11 key DMAs.
Our unique footprint created 7.5M impressions, with 1M individuals sampling the product (2x the original client-stated goal).
The Freeze Frame digital app drove 20K+ consumers to retail via unique coupon offers and generated over 4M unique digital impressions.
How do you keep a premium brand top of mind with style influencers, and expand its leading position among its competition?
TEAM has been answering that question for Bombay Sapphire Gin since 2007, and each year the program gets more impactful. From reaching 270 bartenders in 2007 to 1240 in 2010, and expanding from 225 accounts in 16 markets to almost 1000 in 44 cities, TEAM manages this 360° education and affinity program at every level. The program invites trend-setting bartenders from 40 markets around the country to compete locally, and then nationally, to be named the nation’s Most Imaginative Bartender at a multi-day event in Las Vegas. The 2010 program added a media partnership with GQ, which featured the winning bartender in the pages of its "Man of the Year" issue, and with IFC to create a documentary about the program and the competitors for the title. TEAM managed every aspect of the program from developing the activation guide for each market, to recruiting the bartenders and orchestrating the instrinsics learning sessions, to executing the high-profile local and national finals competitions. TEAM's three nationally renowned Bombay Sapphire brand ambassadors criss-crossed the country to attend every local and national event to share their expertise with the contestants. Working with the brand team to maximize ROI and stay within budget, and with the partner agencies to ensure the program looked as it should from every angle, TEAM's expertise continues to keep Bombay Sapphire top of mind with the trend-setting trade.
With a brand that elicits as much passionate loyalty as VW, it's always fun to bring the party to the people. Consistent throughout all of TEAM's activations for VW is the notion that VW is a great fit for young, active singles and families who have passions of their own. Tie-in programs with Major League Soccer Tour/MLS Futbolito, enthusiast events like the legendary H20 weekends, and the Chicago Marathon are all great opportunities for TEAM's brand ambassadors to engage with consumers who know and love the brand, and who are interested in learning more about it. At the 2010 Chicago Marathon, VW marked its 15th anniversary of sponsoring the event, and TEAM made sure that VW was a major part of the weekend. The expo showcase featured legendary ultra-runner "Diesel" Dean Karnazes signing autographs, 6 new 2011 models on display, brand ambassadors on hand with iPads to answer every conceivable question about the car, and lots of swag ranging from flip-books starring you, to t-shirts, water bottles and customizable signs. On race day, VW created the high-energy cheer zone, complete with a tricked-out 53' trailer and celebrity dj's who helped keep the runners, and their fans, energized at mile 12 of the race. Between the Expo and Cheer Zone, VW and TEAM engaged 125,000 passionate fans. Across a variety of activations, TEAM consistently engages young active lifestyle consumers in their passion for sport and for VW.
TEAM Gets Creative with Coors Light Cold Snap Wrap
In the fall of 2011, TEAM enterprises created a "snappy" new program tied to Coors Light’s “cold” platform. The Coors Light Cold Snap Wrap program invited consumers to customize an insulated snap wrap cooler, enabling them to make their own statement about their favorite beer. Utilizing state of the art wireless technology, iPads, on-site printers and a portable heat transfer system, consumers could choose colors, names, and text to help keep their Coors Light “as Cold as the Rockies!” Consumers, distributors and retailers alike were blown away by the innovative technology, as well as the immediate dividends produced by the program - word of mouth spread across key markets and drove consumers to seek out events, followed by taking their snap wraps to parties, football games and tailgates. The program was a tremendous success, creating BUZZ for the brand as well as producing spikes in sales of over 40% in participating markets.
Treating You Like Neighbors… Not Numbers: U.S. Cellular
U.S. Cellular, the fifth largest mobile carrier in the United States, wanted to create a sense of community with a focus on treating people like neighbors… not numbers. In response, TEAM Enterprises devised the Better High School Sports campaign, allowing us to interact on-site at sporting events with an audience of potential U.S. Cellular customers. When people found out U.S. Cellular would be donating funds to "better" the local High School's sports program (based on attendance at games) it encouraged greater attendance, creating a win-win situation. VIP perks were provided to existing customers and all attendees were treated to custom fan flags, which proved to be a popular giveaway. During the course of the campaign, TEAM provided real-time web reporting, allowing U.S. Cellular to track KPIs as it was happening. While this program was in market (Q4, 2013), U.S. Cellular witnessed increases in both new subscriptions and incremental lines, all while building goodwill within critical local communities.
TEAM was able to implement the entire program with only 3 weeks lead-time upon approval of concept.
TEAM over-delivered in every measurable category, i.e. events, impressions, participants leading to a renewal for 2014.
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