Dan's contributions and dedication have been integral to TEAM's successes and growth throughout his career. A visionary who saw the opportunity for engagement marketing in the advertising space, Dan joined TEAM in 1992, three years after the company was founded in Boston. In 1995 he relocated the agency to South Florida - expanding TEAM's national presence. Dan has lead TEAM from a regional marketing company with $1MM in revenue and 6 employees to over $60MM and +400 employees, marketing Fortune 500 brands in every major city and emerging market in the U.S.
Sean joined TEAM in 1992 and in the mid 90’s helped launch Team’s first national field program of over 300 + full time employees for the Miller Brewing Company. Today, as President of TEAM, Sean leads the company in winning and servicing national blue chip accounts, dramatically expanding field headcount, and helping create national engagement programs. Sean also oversees day-to-day operations, leads technology innovation and builds client relations.
Having spent the last 15 years immersed in the human resources field, Mariana came to TEAM with a wealth of experience. Since joining the company, Mariana has contributed to the development of organization-wide business objectives, strengthening the Human Resources department in all areas including talent management/recruitment, employee relations, compensation & benefits, payroll, immigration and others. In less than a year she has worked to streamline recruitment, which reduced the time-to-fill ratio to less than 30 days, a huge improvement compared to the average of 90 - 120 days.
James Vicente Vice President Managing Field Director
James Vicente is the Vice President, Managing Field Director for TEAM Enterprises, overseeing the national field execution network for the BACARDI Client, which includes a staff of over 100 full time and 14 part time employees in over 44 markets in 28 states. James joined TEAM Enterprises in December of 2007, switching gears to the agency side from his position as the Director of Sales and Marketing for BACARDI within Charmer Industries.
Guillermo serves as TEAM's Senior Treasury Analyst. Beginning his finance career in 2005, Guillermo joined TEAM Enterprises in 2006 and has never looked back. Here at TEAM, Guillermo manages our Treasury division; handling all bank wires as well as TEAM's credit card program. Guillermo is known throughout the field as the go-to person for all cash or credit card inquiries.
A creative thought leader, known for his ability to provide clients with innovative and practical business solutions, Greg leads TEAM's account services department and helps the agency build strategic partnership alliances. His 17+ years of marketing experience, both corporate and agency, gives him a broad perspective on media, public relations, experiential, promotion, social, digital, shopper, sponsorship, advertising and branding. Greg graduated from S.U.N.Y at Buffalo and earned an MBA in finance and marketing from the University of Miami. Despite his New York heritage, he is a blissful permanent south Florida resident. On Saturdays you can find him at the park coaching little league baseball and on Sundays at home breaking down NFL football games.
Since joining TEAM in 2008, Craig has lead the client services department in managing some of TEAM's newer and upcoming clients, including Sparkling ICE and U.S. Cellular. Prior to becoming Group Account Director, Craig had played an integral role in the development of the Client Services department working on multiple brands within the Bacardi USA portfolio, while developing and implementing national consumer and trade advocacy programs. Craig also played a major role in the marketing, advertising and promotional campaigns for the IndyCar series in conjunction with Andretti Autosport.
Ron's creative agency background in both traditional and experiential marketing brings a unique perspective and broad category understanding to his role as Creative Director of TEAM. Prior to TEAM, Ron's career began as a storyboard illustrator at the legendary Backer Spielvogel Bates. Since then, he has held a variety of creative responsibilities at NY agencies such as BBDO, Publicis, Universal McCann, GO Experience Design and GMR. Working across multiple disciplines with a wide range of blue chip clients, Ron has gained valuable experience and understanding of consumer trends and insights that have translated into industry recognized events, activations and product launches.
A partner at TEAM, Michael brings experience from both the agency and client sides of the industry. Known for his ability to "push people's buttons" to get a reaction, Michael leads TEAM in the application of consumer insights to develop relevant creative solutions that provoke consumers to take action. Seeing an opportunity to further-utilize TEAM's unparalleled execution capabilities, Michael arrived at TEAM in 2006 with a goal of fueling the creative process through the integration of insights – establishing a process that truly differentiates TEAM from its competitors.
As CFO and Partner at TEAM, Alex oversees the organization’s finance, accounting, and risk management functions, along with providing business insight, forecasting and decision support to the company. Alex is responsible for providing strategic financial and budget management, financial reporting and establishing the company’s budgetary goals, all while ensuring legal and regulatory compliance.
Alex's passion for his profession is evident in his relentless pursuit of positive results. His common sense approach to business strategies and his dedication to mentoring his staff are integral components in TEAM's success.
Prior to joining TEAM in 2007, Alex was responsible for Corporate Compliance at Bacardi Limited, overseeing Sarbanes Oxley compliance throughout Bacardi's North American region. Alex began his career with Grant Thornton, one of the world’s leading audit, tax and business advisory firms.
Alex is a graduate of the Chapman School of Business at Florida International University. In addition to being a CPA and a Certified Internal Auditor, Alex is a native of South Florida with strong family ties in Cuba, and now calls Miami Shores home.
Courtney brings a wealth of field operation and program management experience to her role as Field Operations Manager where she assists with event production, talent acquisition and field execution services for our Field Operations Division. Courtney joined TEAM in 2008 as a Miller Lite Promotional Model on the Orlando Miller Team. From there she held a variety of Field positions, including moving from Florida to New Jersey to kick-start the Jersey/Connecticut market with Bacardi. Upon successfully completing the project, Courtney was offered the Program Manager position for TEAM TransActive and moved to Fort Lauderdale, FL to work in our corporate headquarters. When TEAM's growth led to an expanded Field Operations Division, Courtney was the perfect fit to manage the department due to her hands-on experience in all levels at TEAM.
Building on his vast and varied experience over a 20-year career at Miller Brewing Company, Frank joined TEAM in 2003, where he oversees all aspects of field staff from deployment and management to measuring results.
Gema manages the Finance department at TEAM and ensures all day-to-day processes run smoothly. She can regularly be seen working with our CFO and upper management on special projects as well as providing support to our staff and clients on requests. From her early days as Senior Accountant in charge of various business units to her current role as Accounting Manager, Gema has always displayed hard work and dedication and has been essential in streamlining many processes and procedures, resulting in a more efficient department.
As Director of Information Technology at TEAM, Jason uses his 15 years of diverse technology experience to meet business needs with tangible technology solutions for our clients and us, including proprietary new technologies that he and his team have implemented. Starting his career at Microsoft, at age 19, Jason's passion for technology has led him to pursue technology projects large and small, making him an ideal and flexible leader of IT at TEAM. He joined TEAM in 2010, seeing in us a dynamic company that matched his desire and enthusiasm to create and implement a variety of technologies in a constantly changing landscape.
Letty Vargas has spent almost 15 years working on the agency side of the BACARDI USA business. She started with TEAM in 2004, as the Program Manager for the CAZADORES mobile marketing program. In 2008, Letty moved up to Division Manager and in 2013 rose to become our Group Account Director for House of Bacardi. Throughout this time, Letty has been instrumental in building process and dynamic teams that help drive the our client's business.
Pete joined TEAM in 1999 and during his tenure has specialized in the spirits, automotive, and home goods industries. Over the last two years, he has managed all the production elements for our experiential programming earning him the role of Director of Field and Production. Pete’s greatest asset is the ability to excel at planning, producing, and executing events, combining three marketing functions. He has developed a national infrastructure of product specialists to ensure each experience he produces is geared to educating and engaging the consumer. This unique talent has allowed Pete to build solid and long standing relationships with his clients.
As the VP of Operations, Dan Rooney manages the planning, allocation, and operational oversight of resources for our Field Operations Division. In addition to creating, planning, and activating programs, Dan has an extremely high level of comprehension for event production, as he has attained over 15 years experience in sports marketing, sponsorship management and experiential programming for major sports properties & leagues. In his 11 years at TEAM, Dan has led the charge on event data collection, tracking, and reporting; budget accountability; and management of key personnel to support event executions nationwide, all culminating in successful programs.
Improving internal communications to present a unified voice for TEAM is the task of our Integrated Communications Coordinator. A new position to TEAM, Charity has been effective in establishing company-wide communication goals, initiating a newsletter, building our social footprint, and supplying limitless tactics & ideas to integrate social with experiential. A true influencer and expert in all things digital, Charity's role at TEAM is to make sure we are properly amplifying everything we do for our clients. She understands how to balance our clients' "digital goals" with the reality of how Millennials actually utilize technology.
long standing relationships built on results.
influencing consumers where they live, work, shop and play.
The Beverage Industry’s Biggest Mover In 2013: Sparkling ICE
When Sparkling ICE was ready to break through an overly-saturated beverage arena, they chose TEAM as the agency partner to make it happen. In the summer of 2013, TEAM rolled out an extensive sampling program to build nationwide awareness for Sparkling ICE, a flavored sparkling water. Our eye-catching sampling oasis featured a giant “ice cube” inflatable structure, a “refreshing” air-conditioned environment, and a “bubbly” experience with music and cheer, creating the perfect setting to mirror the product intrinsics. Consumers were engaged by energetic Brand Ambassadors to take a photo inside a Sparkling Ice Cube, called a “Freeze Frame”, followed by a data capture. The ultimate result saw Sparkling ICE surpass Vitamin Water in sales to become the “fastest growing beverage in the US”, heavily influenced by TEAM’s program (the brand’s largest marketing investment in 2013).
Simultaneous executions took place across 181 days of activation, reaching 100 unique events in 11 key DMAs.
Our unique footprint created 7.5M impressions, with 1M individuals sampling the product (2x the original client-stated goal).
The Freeze Frame digital app drove 20K+ consumers to retail via unique coupon offers and generated over 4M unique digital impressions.
How do you keep a premium brand top of mind with style influencers, and expand its leading position among its competition?
TEAM has been answering that question for Bombay Sapphire Gin since 2007, and each year the program gets more impactful. From reaching 270 bartenders in 2007 to 1240 in 2010, and expanding from 225 accounts in 16 markets to almost 1000 in 44 cities, TEAM manages this 360° education and affinity program at every level. The program invites trend-setting bartenders from 40 markets around the country to compete locally, and then nationally, to be named the nation’s Most Imaginative Bartender at a multi-day event in Las Vegas. The 2010 program added a media partnership with GQ, which featured the winning bartender in the pages of its "Man of the Year" issue, and with IFC to create a documentary about the program and the competitors for the title. TEAM managed every aspect of the program from developing the activation guide for each market, to recruiting the bartenders and orchestrating the instrinsics learning sessions, to executing the high-profile local and national finals competitions. TEAM's three nationally renowned Bombay Sapphire brand ambassadors criss-crossed the country to attend every local and national event to share their expertise with the contestants. Working with the brand team to maximize ROI and stay within budget, and with the partner agencies to ensure the program looked as it should from every angle, TEAM's expertise continues to keep Bombay Sapphire top of mind with the trend-setting trade.
With a brand that elicits as much passionate loyalty as VW, it's always fun to bring the party to the people. Consistent throughout all of TEAM's activations for VW is the notion that VW is a great fit for young, active singles and families who have passions of their own. Tie-in programs with Major League Soccer Tour/MLS Futbolito, enthusiast events like the legendary H20 weekends, and the Chicago Marathon are all great opportunities for TEAM's brand ambassadors to engage with consumers who know and love the brand, and who are interested in learning more about it. At the 2010 Chicago Marathon, VW marked its 15th anniversary of sponsoring the event, and TEAM made sure that VW was a major part of the weekend. The expo showcase featured legendary ultra-runner "Diesel" Dean Karnazes signing autographs, 6 new 2011 models on display, brand ambassadors on hand with iPads to answer every conceivable question about the car, and lots of swag ranging from flip-books starring you, to t-shirts, water bottles and customizable signs. On race day, VW created the high-energy cheer zone, complete with a tricked-out 53' trailer and celebrity dj's who helped keep the runners, and their fans, energized at mile 12 of the race. Between the Expo and Cheer Zone, VW and TEAM engaged 125,000 passionate fans. Across a variety of activations, TEAM consistently engages young active lifestyle consumers in their passion for sport and for VW.
TEAM Gets Creative with Coors Light Cold Snap Wrap
In the fall of 2011, TEAM enterprises created a "snappy" new program tied to Coors Light’s “cold” platform. The Coors Light Cold Snap Wrap program invited consumers to customize an insulated snap wrap cooler, enabling them to make their own statement about their favorite beer. Utilizing state of the art wireless technology, iPads, on-site printers and a portable heat transfer system, consumers could choose colors, names, and text to help keep their Coors Light “as Cold as the Rockies!” Consumers, distributors and retailers alike were blown away by the innovative technology, as well as the immediate dividends produced by the program - word of mouth spread across key markets and drove consumers to seek out events, followed by taking their snap wraps to parties, football games and tailgates. The program was a tremendous success, creating BUZZ for the brand as well as producing spikes in sales of over 40% in participating markets.
Treating You Like Neighbors… Not Numbers: U.S. Cellular
U.S. Cellular, the fifth largest mobile carrier in the United States, wanted to create a sense of community with a focus on treating people like neighbors… not numbers. In response, TEAM Enterprises devised the Better High School Sports campaign, allowing us to interact on-site at sporting events with an audience of potential U.S. Cellular customers. When people found out U.S. Cellular would be donating funds to "better" the local High School's sports program (based on attendance at games) it encouraged greater attendance, creating a win-win situation. VIP perks were provided to existing customers and all attendees were treated to custom fan flags, which proved to be a popular giveaway. During the course of the campaign, TEAM provided real-time web reporting, allowing U.S. Cellular to track KPIs as it was happening. While this program was in market (Q4, 2013), U.S. Cellular witnessed increases in both new subscriptions and incremental lines, all while building goodwill within critical local communities.
TEAM was able to implement the entire program with only 3 weeks lead-time upon approval of concept.
TEAM over-delivered in every measurable category, i.e. events, impressions, participants leading to a renewal for 2014.
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