A visionary leader, Dan has grown TEAM from a regional marketing firm to a dynamic national company, pioneering engagement marketing in the advertising space and attracting a clientele of numerous Fortune 500 brands. Dan joined TEAM in 1992, three years after the company was founded in Boston, and in 1995 he relocated the agency to sunny South Florida. Under Dan's leadership, TEAM develops results-oriented experiential and engagement marketing programs for brands in every major U.S. city. A Massachusetts native who is fluent in German, Dan attributes TEAM's success to his strong family values and belief in serving the community.
Sean oversees TEAM'S day-to-day operations, developing new management processes, leading technology innovations and building client relationships. After joining TEAM in 1992, Sean built a national field service organization, dramatically expanding the company’s event activation capabilities. Since then, Sean has continued to drive TEAM's growth, while winning and servicing blue chip accounts, and managing national engagement programs. With his strong work ethic, approachable management style and dedication to professional development, Sean has built a well-integrated employee base known for highly effective creative strategies. Prior to joining TEAM, Sean founded a successful Boston consulting firm that catered to hospitality clients, and co-wrote a training book published and distributed in 29 countries.
A woman of many talents, Mariana is a skilled human resources professional who understands how to build a high-performance agency team. Her accomplishments include streamlining TEAM's talent recruitment and management programs, and advancing the firm's employee relations, compensation and benefits initiatives. Prior to joining TEAM, Mariana worked in Washington, DC, and spent six years traveling in South America. Since 1997, she has handled every aspect of human resources in Fortune 100/500 companies in several industries including telecommunication, fuel, public accounting, and fast food restaurants. Mariana earned her master's degree in human resource management from Nova Southeastern University. Her interests include playing the piano, horseback riding, spinning/gym, and tennis.
A creative thought leader, known for his ability to provide clients with innovative and practical business solutions, Greg leads TEAM's account services department and helps the agency build strategic partnership alliances. His 17+ years of marketing experience, both corporate and agency, gives him a broad perspective on media, public relations, experiential, promotion, social, digital, shopper, sponsorship, advertising and branding. Greg graduated from S.U.N.Y at Buffalo and earned an MBA in finance and marketing from the University of Miami. Despite his New York heritage, he is a blissful permanent south Florida resident. On Saturdays you can find him at the park coaching little league baseball and on Sundays at home breaking down NFL football games.
Craig joined TEAM in 2008, assisting in the development of the Client Services department along with creating and implementing national consumer and trade advocacy programs for the Bacardi portfolio. Craig also worked extensively for the IndyCar series in conjunction with Andretti Sports Marketing. He now serves as a group account director managing several of TEAM’s up and coming clients. Prior to TEAM, Craig spent 10 years in account management for clients such as Papa John's, Miami Dolphins, Coca-Cola, and several other consumer goods manufacturers. Craig is a native of New York and a die-hard fan off all New York sports teams. He graduated from of the University of Florida and resides in sunny Fort Lauderdale with his beautiful family.
Ron brings a broad understanding of both traditional and experiential marketing to his role as TEAM's creative director. After launching his career as a storyboard illustrator at Backer Spielvogel Bates, Ron moved on to a variety of creative responsibilities at New York agencies, including BBDO, Publicis, Universal McCann, GO Experience Design and GMR. Working across multiple disciplines with a wide range of blue-chip clients, Ron gained valuable insights into consumer trends that have translated into creative approaches to TEAM's industry recognized events, activations and product launches. An avid fan of music, entertainment and sports, Ron can often be found with a musical instrument or at an ice rink supporting his son’s hockey team.
A partner at TEAM, Michael leads the agency's integrated creative process by displaying the ability to effectively balance creativity and strategy. Leveraging TEAM's unique method of acquiring consumer insights fuels Michael's desire to understand how to appropriately "push people's buttons," inspiring action through engaging creative solutions. Michael grew up in Milwaukee, graduated from Marquette University and played professional beach volleyball before settling down in the "real world" marketing industry. Prior to joining TEAM in 2006, Michael introduced experiential marketing as a communications platform at the Miller Brewing Co., including launching industry accredited campaigns for Miller Lite. Since then, Michael gets his "kicks" helping TEAM diversify its client base through award-winning initiatives in CPG, beverage, technology and other categories.
A passionate financial professional and TEAM partner, Alex oversees the company's finance, accounting and risk management functions. His keen business insights, forecasting and analysis skills have helped TEAM stay on the leading edge of the fast-changing marketing field. A CPA and a Certified Internal Auditor, Alex was responsible for corporate compliance at Bacardi Limited prior to joining TEAM in 2007. He began his career with Grant Thornton, one of the world’s leading audit, tax and business advisory firms. A native of South Florida with strong family ties to Cuba; Alex is a graduate of the Chapman School of Business at Florida International University.
With his exuberant management style and pithy sayings, Frank plays a key role in TEAM's culture of excellence by overseeing TEAM's field staff, including deployment, management and measurement of results. He also creates training materials for the field and manages business development for existing clients. Frank joined TEAM in 2003 after a 20-year career at Miller Brewing Company in both field and corporate sales and marketing positions. During that time, Frank won nearly every major service award, created learning and development programs, and co-authored the selling process known as Solution Selling. A native of New York, Frank now lives in New Mexico, where he is an avid supporter of his son's blossoming career in sprint and midget car racing.
Gema ensures that TEAM's financial processes run smoothly for the company and its clients, and comply with national accounting and reporting standards. She makes sure that client deliverables are accurate and completed in a timely manner, and supports the senior leadership team on special project, A graduate of Florida International University, Gema came to TEAM in 2013 as a senior accountant with more than seven years of accounting experience. Since then, she has streamlined many of TEAM's financial processes and procedures, resulting in a more efficient department. Outside of work, Gema enjoys travel, running and reading, and is involved in a variety of community service activities.
Letty brings more than 15 years experience and a deep knowledge of the spirits industry to lead TEAM's dynamic brand-building programs. Known for her ability to improve above-the-line performance and overall profitability for TEAM’s clients, Letty is also a mentor for the company's BACARDI USA team. Letty started with TEAM in 2004, as program manager for the Cazadores mobile marketing program, and was promoted to division manager and group account director for the BACARDI USA portfolio. Knowing how to juggle – both professionally and as a hobby – is one of the reasons Letty has been instrumental in building processes that help drive TEAM’s clients’ business.
Pete is a skilled professional who excels in planning, producing, and executing successful events. He has developed a national network of product specialists to ensure each experience TEAM produces is geared to educating and engaging the consumer. Since joining TEAM in 1999, Pete has specialized in the spirits, automotive, and home goods industries. In his current role, he manages all the production elements for the company's experiential programming, combining varied marketing functions. A Florida native and graduate of Rollins College, Pete spent two years playing professional baseball for the New York Mets organization. He now resides in Miami with his wife and two children.
As director of communications, Kate focuses on planning and executing effective social media strategies for TEAM and our clients. Her diverse client and agency background gives her an “in the know” perspective on all emerging technologies, trends, and applications related to social media.
Prior to TEAM, Kate focused her career on luxury, fashion and lifestyle brands such as Tory Burch and Victoria’s Secret, where she worked with the PR, creative and social media departments to develop and implement global marketing communications.
long standing relationships built on results.
influencing consumers where they live, work, shop and play.
The Beverage Industry's Biggest Mover In 2013: Sparkling ICE
When Sparkling ICE was ready to break through an overly-saturated beverage arena, they chose TEAM as the agency partner to make it happen. In the summer of 2013, TEAM rolled out an extensive sampling program to build nationwide awareness for Sparkling ICE, a flavored sparkling water. Our eye-catching sampling oasis featured a giant "ice cube" inflatable structure, a "refreshing" air-conditioned environment, and a "bubbly" experience with music and cheer, creating the perfect setting to mirror the product intrinsics. Consumers were engaged by energetic Brand Ambassadors to take a photo inside a Sparkling Ice Cube, called a "Freeze Frame", followed by a data capture. The ultimate result saw Sparkling ICE surpass Vitamin Water in sales to become the "fastest growing beverage in the US", heavily influenced by TEAM's program (the brand's largest marketing investment in 2013).
Simultaneous executions took place across 181 days of activation, reaching 100 unique events in 11 key DMAs.
Our unique footprint created 7.5M impressions, with 1M individuals sampling the product (2x the original client-stated goal).
The Freeze Frame digital app drove 20K+ consumers to retail via unique coupon offers and generated over 4M unique digital impressions.
Bombay Sapphire' Most Imaginative Bartender
How do you keep a premium brand top of mind with style influencers, and expand its leading position among its competition?
TEAM has been answering that question for Bombay Sapphire Gin since 2007, and each year the program gets more impactful. From reaching 270 bartenders in 2007 to 1240 in 2010, and expanding from 225 accounts in 16 markets to almost 1000 in 44 cities, TEAM manages this 360° education and affinity program at every level. The program invites trend-setting bartenders from 40 markets around the country to compete locally, and then nationally, to be named the nation's Most Imaginative Bartender at a multi-day event in Las Vegas. The 2010 program added a media partnership with GQ, which featured the winning bartender in the pages of its "Man of the Year" issue, and with IFC to create a documentary about the program and the competitors for the title. TEAM managed every aspect of the program from developing the activation guide for each market, to recruiting the bartenders and orchestrating the instrinsics learning sessions, to executing the high-profile local and national finals competitions. TEAM's three nationally renowned Bombay Sapphire brand ambassadors criss-crossed the country to attend every local and national event to share their expertise with the contestants. Working with the brand team to maximize ROI and stay within budget, and with the partner agencies to ensure the program looked as it should from every angle, TEAM's expertise continues to keep Bombay Sapphire top of mind with the trend-setting trade.
Bacardi Legacy Takes America by Storm
Now in its 5th year, the Global BACARDI Legacy Cocktail Showcase is an opportunity for the best contemporary bartenders to become immortalized through their creative expressions of BACARDI Rum. The ambition is to inspire the next generation of drinks that will become revered as the BACARDI Daquiri and the BACARDI Mojito. Contestants’ drinks are judged by their balance, flavor, quality of ingredients and aesthetic appeal, as well as their potential for enduring popularity and the story behind them. FY14 was a big year for the US Legacy Showcase. TEAM handled 6 months of programming, gaming 132 recipe submissions, and executing 6 Legacy Labs all leading up to the National Finals. All in all, the 7 major events earned 60,442,108 media impressions. This year the program is more than doubling in size from last year, growing from 6 markets to 13, and TEAM jumped right in. Through September and October, Juan Coronado & David Cid executed Legacy Labs in the 13 markets: Atlanta, Boston, Chicago, Portland, Philadelphia, D.C., Miami, NYC, Austin, New Orleans, LA, San Fran, and Las Vegas. As a result, the program received over one hundred more applications than last year, receiving a total of 250 submissions through a microsite on Chilled Magazine’s website facilitated by TEAM’s Bacardi Rums Account Director Claudia Pertierra.
Next Stop Johnsonville takes over MARTA Transit
TEAM developed a unique sampling campaign/program with a highly localized, targeted impact for Johnsonville Sausage.
The campaign, Next Stop: Johnsonville, was a multi-station takeover on Atlanta’s MARTA Rail System complete with in-station collateral, couponing and sampling, as well as, a full custom train wrap, on-board video and print.
Johnsonville Associate Brand Manager Steve Bembenista said, "We decided to partner with TEAM because of their ability to connect with consumers through non-traditional tactics and media. We always find ways to surprise and delight consumers. So this program allowed us to share the joy of Johnsonville breakfast sausage to morning commuters, and our cheddar smoked cooked sausage with afternoon commuters, who were pleasantly surprised while at a train station. The blend of high-impact advertising and engaging with potential customers through relevant sampling methods, helped us exceed our goals, all while surprising and delighting our customers.”
The four-week campaign was activated during the morning and evening rush hours, 3 days a week, and posted impressive results. Over 25,000 coupons were distributed and 26,987 passengers sampled the two types of Johnsonville sausage. Total Impressions at MARTA stations over the 4 week activation period exceeded program goals, as did the total impressions from station signage, train signage and closed-circuit rail network.
“Through this program, TEAM delivered on the brand promise: show time-strapped consumers just how savory and convenient a home-cooked meal with Johnsonville sausage can be,” said Bembenista.
U.S. Cellular and Shark Tank
U.S. Cellular and TEAM jump into the Shark Tank
TEAM was asked to create programming that spoke to small business owners and aspiring product developers who work independently. U.S. Cellular desired to generate buzz and PR in targeted secondary markets where the brand had the opportunity to increase their share of mind with these types of individuals. The client stated a goal of changing opinions and attitudes on the brand – with the hopes it would enter the consideration set of these influential community members.
In order to connect with small business owners, TEAM created a program designed to target individuals with an entrepreneurial spirit. Leveraging our insights group, we found a correlation between small business owners, those looking to start their own business (or create their own product) and the ABC hit show “Shark Tank.” Working with our partners, we were able to re-route the Shark Tank audition tour, hitting our priority markets. Our production team completely made-over the audition experience - providing everything from Rehearsal Booths, Hydration & Charging Stations and Interactive Jumbo Coverage Maps, to communicating simple “tricks of the trade” further enhancing consumers selection opportunities, all brought to life by U.S. Cellular.
All major news outlets in each of the markets covered the well-branded event, generating hundreds of thousands of local impressions, and a significant social media buzz was generated, while still meeting executive producers’ goals of not releasing results to the public.
OK Google, Show Me New York
TEAM set out to do something unique with the re-launch of the OK Google mobile app: we extended the TV campaign through nontraditional placements woven into NYC culture while remaining mostly incognito; not an easy task for a brand of Google’s notoriety. As part of the campaign, TEAM procured rights to “never been done before” placements considered quintessential New York. While most were in the heart of Manhattan, several unique locations could be discovered off the beaten path. By the time the activation launched, we succeeded in securing 36 locations in total, including break-through placements in Madison Square Garden, Strand Book Store, Radio City Music Hall and even a custom neon sign in the front window of the legendary Katz’s Deli. TEAM worked closely with 72andSunny on the ground in NYC handling all aspects of permitting, fabrication, installation, activation and general campaign oversight; all accomplished in under three weeks.
Giving US Cellular Customers a Better Day
To Help U.S. Cellular bring its core value of treating customers like neighbors and not numbers TEAM's #BetterDay activation employed a series of socially driven tactics geared at enhancing local communities. From neighborhood block parties and free rentals at local parks to gifting businesses with 'local Knocks', our Band of Better ambassadors descended on communities with the solitary goal of making a great summer day even better.
Volkswagen Cheer Zone at the Chicago Marathon
With a brand that elicits as much passionate loyalty as VW, it's always fun to bring the party to the people. Consistent throughout all of TEAM's activations for VW is the notion that VW is a great fit for young, active singles and families who have passions of their own. Tie-in programs with Major League Soccer Tour/MLS Futbolito, enthusiast events like the legendary H20 weekends, and the Chicago Marathon are all great opportunities for TEAM's brand ambassadors to engage with consumers who know and love the brand, and who are interested in learning more about it. At the 2010 Chicago Marathon, VW marked its 15th anniversary of sponsoring the event, and TEAM made sure that VW was a major part of the weekend. The expo showcase featured legendary ultra-runner "Diesel" Dean Karnazes signing autographs, 6 new 2011 models on display, brand ambassadors on hand with iPads to answer every conceivable question about the car, and lots of swag ranging from flip-books starring you, to t-shirts, water bottles and customizable signs. On race day, VW created the high-energy cheer zone, complete with a tricked-out 53' trailer and celebrity dj's who helped keep the runners, and their fans, energized at mile 12 of the race. Between the Expo and Cheer Zone, VW and TEAM engaged 125,000 passionate fans. Across a variety of activations, TEAM consistently engages young active lifestyle consumers in their passion for sport and for VW.
TEAM Gets Creative with Coors Light Cold Snap Wrap
In the fall of 2011, TEAM enterprises created a "snappy" new program tied to Coors Light's "cold" platform. The Coors Light Cold Snap Wrap program invited consumers to customize an insulated snap wrap cooler, enabling them to make their own statement about their favorite beer. Utilizing state of the art wireless technology, iPads, on-site printers and a portable heat transfer system, consumers could choose colors, names, and text to help keep their Coors Light "as Cold as the Rockies!" Consumers, distributors and retailers alike were blown away by the innovative technology, as well as the immediate dividends produced by the program - word of mouth spread across key markets and drove consumers to seek out events, followed by taking their snap wraps to parties, football games and tailgates. The program was a tremendous success, creating BUZZ for the brand as well as producing spikes in sales of over 40% in participating markets.
Treating You Like Neighbors… Not Numbers: U.S. Cellular
U.S. Cellular, the fifth largest mobile carrier in the United States, wanted to create a sense of community with a focus on treating people like neighbors… not numbers. In response, TEAM Enterprises devised the Better High School Sports campaign, allowing us to interact on-site at sporting events with an audience of potential U.S. Cellular customers. When people found out U.S. Cellular would be donating funds to "better" the local High School's sports program (based on attendance at games) it encouraged greater attendance, creating a win-win situation. VIP perks were provided to existing customers and all attendees were treated to custom fan flags, which proved to be a popular giveaway. During the course of the campaign, TEAM provided real-time web reporting, allowing U.S. Cellular to track KPIs as it was happening. While this program was in market (Q4, 2013), U.S. Cellular witnessed increases in both new subscriptions and incremental lines, all while building goodwill within critical local communities.
TEAM was able to implement the entire program with only 3 weeks lead-time upon approval of concept.
TEAM over-delivered in every measurable category, i.e. events, impressions, participants leading to a renewal for 2014.
TEAM - Experiential Marketing Agency
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