Welcome to 2011, and to the new TEAM enterprises website.
To paraphrase Mick Jagger in “Sympathy for the Devil,” we’ve “been around for a long long year […] and saw it was a time for a change.” Change in the industry, change in the marketplace, and change in our branding and website.
While we are in no way suggesting the chaos described in the Stones song, we know the marketing industry as a whole has come through turbulent times of late. However, we have noticed an interesting trend. Agencies which have been able to adapt, to provide nimble and creative solutions to their clients’ challenges, and to create a tangible and significant positive impact to their clients’ bottom line have actually thrived while the economy has been sputtering. Happily, consumer confidence is returning, and with it, marketers’ desire to connect with consumers in new, meaningful, engaging ways that make a positive difference in their lives. We at TEAM are more ready than ever to help clients, both new and existing, to do that and more.
Since our founding in Boston in 1989 to our present day in Fort Lauderdale, we have seen a lot of change, and have grown to offer a wider and ever-expanding set of capabilities. 2010 was a great year for us, as we grew our portfolio of clients, joined the MDC Partners network of industry-leading agencies, and made strategic new hires and investments which bolster and expand our services and capabilities. Marketers know that while national branding messages remain a critical constant, below-the-line spending is now more important than ever. It is no longer sufficient to have traditional passive advertising – now marketers need to interact with their consumers in the physical world. Engaging with consumers where they live, work and play is an essential part of reaching them in a meaningful way, and it is the essence of what we do for our clients every day at TEAM enterprises.
We see 2011 as a big year for our industry and our company, and look forward to where we’re going strategically. Our new branding reflects that enthusiasm; we felt it was high time our website showcased all that we are, and all that we can do for you. We look forward to engaging you on how we can help expand your business tomorrow and well into the future.
Sean O'Toole, President