The Blog

     

Get Fit + Go Green = Very Smart!


TEAM and client KMart went back to school last week with a LOT of bikes.  The idea was to connect with college kids to introduce an affordable, high quality and fun way to get around campus - especially for college freshmen who aren't allowed to have a car at the University of Miami.  With a great group of brand evangelists demonstrating the products, talking to consumers, and organizing test "drives", TEAM and KMart reached hundreds of students and sold almost 70 bikes in just two short afternoons!

See pictures here.


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