A Good Shave for a Great Cause!

To celebrate the launch of our client Bic's new Flex4 razor, BIC TEAMed up with the men of Orange County Choppers (OCC) to support the BIC4Good program.  The program was an initiative to ask Americans to shave their heads - in real life or virtually via website.  In return, BIC Flex4 would make a donation to charity.  TEAM was asked to take this initiative to the Buffalo Chip Campgrounds in Sturgis, SD, which is host to the legendary Motorcycle Rally Week.  Our goal?  To convince at least 375 biker dudes, who are quite fond of their luscious locks, to shave their heads and help BIC donate $15,000 to the the Kids & Chrome Foundation (KIDS = local kids of Sturgis and CHROME = the Sturgis Motorcycle Museum & Hall of Fame).  We created a BIC4Good mobile barbershiop to activate at The Chip, which featured three shaving stations that consumers visited to get their heads shaved by our licensed cosmetologists.  Nightly from 6-10 pm our barber chairs were occupied with an array of bikers eager to help support the good cause.  The crowd response was astounding - as quickly as you mentioned that BIC was doing this for local kids' charities, people would jump into the chair.  We heard comments like "For kids?  I'm in - I haven't cut my hair in 10 years, but I'll do it for kids!"  We are thrilled to report that we signficantly surpassed our goal, and BIC donated a nice, fat check to the Kids & Chrome foundation.  Learn more about it here.

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