Helping Miller High Life Thank Veterans

We do a lot of cool, interesting, fun programs here at TEAM for a lot of cool, interesting, fun clients.  But one that is especially near and dear to our hearts is the "Give Veterans A Piece of the High Life," in which we help our client, Miller High Life, raise money for the Iraq and Afghanistan Veterans of America (IAVA.org) to thank returning vets and their families for their service.  Just wrapping up its second successful year, this program was originally conceived as a national program supported with traditional tools like advertising, POS, appearances by beloved purveyor of common sense Windell Holmes and on-package messaging.  When we heard about it, we wanted to help do our part too, and so worked with Miller Coors field marketing managers to develop an experiential program that would bring this terrific initiative to life with consumers, retailers and service industry people directly.  The program was such a hit in its first year that it was expanded for the second year.  Check out this link to hear from veterans themselves what Miller High Life's partnership with IAVA.org means to them.  Promo Magazine did a terrific two-part article about the program which you can read here and here.  We look forward to rolling it out again next year, but definitely don't wait 'til then to thank a veteran!

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