What's in YOUR coffee?

Well, if you had a cup of joe from the Vanguard At Cost Cafe throughout the month of October, you'd find great taste and great value!

TEAM teamed up with MDC Partners sister agency kbs+ (Kirshenbaum Bond Senecal+) to develop, produce, and execute the Vanguard At Cost Café at festivals in upstate New York throughout October.  Capitalizing on the recent food truck phenomenon, Vanguard made a café-on-wheels of their very own.  The goal was to bring to life the concept of a premium product at a not-so-premium price...coffee, financial services...you get the pcture!  TEAM ambassadors took to streets in upstate New York to target festival-goers and offer them premium La Columbe coffee (if you have not had it, you're missing out!) at a not-so-premium price.  Over 2,200 cups of coffee were sold throughout the program.  The At Cost Café was a huge hit among event attendees, who were pleasantly surprised (and caffeinated) to learn how we were able to provide the “perfect cup of coffee” for such a nominal fee ($0.28 cents to be exact). Being the only coffee vendor for each event, the At Cost Café quickly became a frequent hangout for coffee lovers. The At Cost Café was successful in having consumers ask questions regarding Vanguard and the relation between coffee and investments. The coffee was a great hit among consumers - many frequented our truck multiple times commenting on the incredible coffee and even better price.

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