How We Do It

With over 400 full-time employees and 6500 event specialists in every major city around the country, our truly unrivaled scalability enables us to be national and nimble at the same time. Our state-of-the-art, back-office systems and data-capture software, combined with our employee training, ensure that an event in Newport Beach, CA looks and feels identical to the same event in Newport, RI. Whatever your brand needs, we can imagine, create and deliver a strategic program to put your brand and message directly in consumers’ hands. From traditional sampling or mobile tours to the most innovative high-tech engagements, we use the full palette of tools to ensure your brand resonates with consumers.

Our Clients




Coffee Mate

Coors Light







Grey Goose Logo copy



Kraft Mac & Cheese



Miller Lite


MLS Logo


Peroni_BlueRibbon_transparent copy




Sparkling Ice


US Cellular


Versus Logo

VW Logo

Featured Case Studies


Coors Light Case Study

In the fall of 2011, TEAM enterprises created a "snappy" new program tied to Coors Light’s “cold” platform.  The Coors Light Cold Snap Wrap program invited consumers to customize an insulated snap wrap cooler, enabling them to make their own statement about their favorite beer.  Utilizing state of the art wireless technology, iPads, on-site printers and a portable heat transfer system, consumers could choose colors, names, and text  to help keep their Coors Light “as Cold as the Rockies!”  Consumers, distributors and retailers alike were blown away by the innovative technology, as well as the immediate dividends produced by the program - word of mouth spread across key markets and drove consumers to seek out events, followed by taking their snap wraps to parties, football games and tailgates. The program was a tremendous success, creating BUZZ for the brand as well as producing spikes in sales of over 40% in participating markets.

Volkswagen Case Study

With a brand that elicits as much passionate loyalty as VW, it's always fun to bring the party to the people. Consistent throughout all of TEAM's activations for VW is the notion that VW is a great fit for young, active singles and families who have passions of their own. Tie-in programs with Major League Soccer Tour/MLS Futbolito, enthusiast events like the legendary H20 weekends, and the Chicago Marathon are all great opportunities for TEAM's brand ambassadors to engage with consumers who know and love the brand, and who are interested in learning more about it. At the 2010 Chicago Marathon, VW marked its 15th anniversary of sponsoring the event, and TEAM made sure that VW was a major part of the weekend. The expo showcase featured legendary ultra-runner "Diesel" Dean Karnazes signing autographs, 6 new 2011 models on display, brand ambassadors on hand with iPads to answer every conceivable question about the car, and lots of swag ranging from flip-books starring you, to t-shirts, water bottles and customizable signs. On race day, VW created the high-energy cheer zone, complete with a tricked-out 53' trailer and celebrity dj's who helped keep the runners, and their fans, energized at mile 12 of the race. Between the Expo and Cheer Zone, VW and TEAM engaged 125,000 passionate fans. Across a variety of activations, TEAM consistently engages young active lifestyle consumers in their passion for sport and for VW.

Bombay Sapphire Case Study

How do you keep a premium brand top of mind with style influencers, and expand its leading position among its competition?

TEAM has been answering that question for Bombay Sapphire Gin since 2007, and each year the program gets more impactful. From reaching 270 bartenders in 2007 to 1240 in 2010, and expanding from 225 accounts in 16 markets to almost 1000 in 44 cities, TEAM manages this 360° education and affinity program at every level. The program invites trend-setting bartenders from 40 markets around the country to compete locally, and then nationally, to be named the nation's most inspired bartender at a multi-day event in Las Vegas. The 2010 program added a media partnership with GQ which featured the winning bartender in the pages of its "Man of the Year" issue, and with IFC to create a documentary about the program and the competitors for the title. TEAM managed every aspect of the program from developing the activation guide for each market, to recruiting the bartenders and orchestrating the instrinsics learning sessions, to executing the high-profile local and national finals competitions. TEAM's three nationally renowned Bombay Sapphire brand ambassadors criss-crossed the country to attend every local and national event to share their expertise with the contestants. Working with the brand team to maximize ROI and stay within budget, and with the partner agencies to ensure the program looked as it should from every angle, TEAM's expertise continues to keep Bombay Sapphire top of mind with the trend-setting trade.




Our method? We apply insights from our network in the field to ensure your creative platform not only reaches your consumers, but actively engages them, as well. Whether it's creating a unique special event that's ownable for your brand or engaging the consumer at the point of purchase, we create relevant consumer and brand connections.


Fact Sheet

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