How We Do It

With over 400 full-time employees and 6500 event specialists in every major city around the country, our truly unrivaled scalability enables us to be national and nimble at the same time. Our state-of-the-art, back-office systems and data-capture software, combined with our employee training, ensure that an event in Newport Beach, CA looks and feels identical to the same event in Newport, RI. Whatever your brand needs, we can imagine, create and deliver a strategic program to put your brand and message directly in consumers’ hands. From traditional sampling or mobile tours to the most innovative high-tech engagements, we use the full palette of tools to ensure your brand resonates with consumers.

Our Clients

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Coffee Mate

Coors Light

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Homegoods

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Kraft Mac & Cheese

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Miller Lite

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MLS Logo

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Sears

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Sparkling Ice

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US Cellular

Vanguard

Versus Logo

VW Logo

Featured Case Studies

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Treating You Like Neighbors… Not Numbers: U.S. Cellular

U.S. Cellular, the fifth largest mobile carrier in the United States, wanted to create a sense of community with a focus on treating people like neighbors… not numbers. In response, TEAM Enterprises devised the Better High School Sports campaign, allowing us to interact on-site at sporting events with an audience of potential U.S. Cellular customers. When people found out U.S. Cellular would be donating funds to "better" the local High School's sports program (based on attendance at games) it encouraged greater attendance, creating a win-win situation. VIP perks were provided to existing customers and all attendees were treated to custom fan flags, which proved to be a popular giveaway. During the course of the campaign, TEAM provided real-time web reporting, allowing U.S. Cellular to track KPIs as it was happening. While this program was in market (Q4, 2013), U.S. Cellular witnessed increases in both new subscriptions and incremental lines, all while building goodwill within critical local communities.


Stats:

  • TEAM was able to implement the entire program with only 3 weeks lead-time upon approval of concept.

  • TEAM over-delivered in every measurable category, i.e. events, impressions, participants leading to a renewal for 2014.


SPARKLING ICE CASE STUDY

The Beverage Industry’s Biggest Mover In 2013: Sparkling ICE

When Sparkling ICE was ready to break through an overly-saturated beverage arena, they chose TEAM as the agency partner to make it happen. In the summer of 2013, TEAM rolled out an extensive sampling program to build nationwide awareness for Sparkling ICE, a flavored sparkling water. Our eye-catching sampling oasis featured a giant “ice cube” inflatable structure, a “refreshing” air-conditioned environment, and a “bubbly” experience with music and cheer, creating the perfect setting to mirror the product intrinsics. Consumers were engaged by energetic Brand Ambassadors to take a photo inside a Sparkling Ice Cube, called a “Freeze Frame”, followed by a data capture. The ultimate result saw Sparkling ICE surpass Vitamin Water in sales to become the “fastest growing beverage in the US”, heavily influenced by TEAM’s program (the brand’s largest marketing investment in 2013).


Stats:

  • Simultaneous executions took place across 181 days of activation, reaching 100 unique events in 11 key DMAs.

  • Our unique footprint created 7.5M impressions, with 1M individuals sampling the product (2x the original client-stated goal).
  • The Freeze Frame digital app drove 20K+ consumers to retail via unique coupon offers and generated over 4M unique digital impressions.


Coors Light Case Study

In the fall of 2011, TEAM enterprises created a "snappy" new program tied to Coors Light’s “cold” platform.  The Coors Light Cold Snap Wrap program invited consumers to customize an insulated snap wrap cooler, enabling them to make their own statement about their favorite beer.  Utilizing state of the art wireless technology, iPads, on-site printers and a portable heat transfer system, consumers could choose colors, names, and text  to help keep their Coors Light “as Cold as the Rockies!”  Consumers, distributors and retailers alike were blown away by the innovative technology, as well as the immediate dividends produced by the program - word of mouth spread across key markets and drove consumers to seek out events, followed by taking their snap wraps to parties, football games and tailgates. The program was a tremendous success, creating BUZZ for the brand as well as producing spikes in sales of over 40% in participating markets.


Volkswagen Case Study

With a brand that elicits as much passionate loyalty as VW, it's always fun to bring the party to the people. Consistent throughout all of TEAM's activations for VW is the notion that VW is a great fit for young, active singles and families who have passions of their own. Tie-in programs with Major League Soccer Tour/MLS Futbolito, enthusiast events like the legendary H20 weekends, and the Chicago Marathon are all great opportunities for TEAM's brand ambassadors to engage with consumers who know and love the brand, and who are interested in learning more about it. At the 2010 Chicago Marathon, VW marked its 15th anniversary of sponsoring the event, and TEAM made sure that VW was a major part of the weekend. The expo showcase featured legendary ultra-runner "Diesel" Dean Karnazes signing autographs, 6 new 2011 models on display, brand ambassadors on hand with iPads to answer every conceivable question about the car, and lots of swag ranging from flip-books starring you, to t-shirts, water bottles and customizable signs. On race day, VW created the high-energy cheer zone, complete with a tricked-out 53' trailer and celebrity dj's who helped keep the runners, and their fans, energized at mile 12 of the race. Between the Expo and Cheer Zone, VW and TEAM engaged 125,000 passionate fans. Across a variety of activations, TEAM consistently engages young active lifestyle consumers in their passion for sport and for VW.


Bombay Sapphire Case Study

How do you keep a premium brand top of mind with style influencers, and expand its leading position among its competition?

TEAM has been answering that question for Bombay Sapphire Gin since 2007, and each year the program gets more impactful. From reaching 270 bartenders in 2007 to 1240 in 2010, and expanding from 225 accounts in 16 markets to almost 1000 in 44 cities, TEAM manages this 360° education and affinity program at every level. The program invites trend-setting bartenders from 40 markets around the country to compete locally, and then nationally, to be named the nation's most inspired bartender at a multi-day event in Las Vegas. The 2010 program added a media partnership with GQ which featured the winning bartender in the pages of its "Man of the Year" issue, and with IFC to create a documentary about the program and the competitors for the title. TEAM managed every aspect of the program from developing the activation guide for each market, to recruiting the bartenders and orchestrating the instrinsics learning sessions, to executing the high-profile local and national finals competitions. TEAM's three nationally renowned Bombay Sapphire brand ambassadors criss-crossed the country to attend every local and national event to share their expertise with the contestants. Working with the brand team to maximize ROI and stay within budget, and with the partner agencies to ensure the program looked as it should from every angle, TEAM's expertise continues to keep Bombay Sapphire top of mind with the trend-setting trade.

Services

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Services

Our method? We apply insights from our network in the field to ensure your creative platform not only reaches your consumers, but actively engages them, as well. Whether it's creating a unique special event that's ownable for your brand or engaging the consumer at the point of purchase, we create relevant consumer and brand connections.

 

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