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BACARDÍ

Bacardi’s Portfolio Party

Portfolio Party

Objective:

Design multiple activations for BACARDI-owned brands across New Orleans over annual 5-day 28,000-attendee “Tales of the Cocktail” festival.

Experiential Advertising
Discovery & Strategy
Branding Development
Creative Production
Event Staffing

Solution:

We transformed 50,000 square feet of Sugar Mill warehouse into five distinct activation depicting the style of each brand including: BACARDI rum, Grey Goose, Cazadores tequila, Bombay Sapphire and Dewar’s. 

Breakdown:

BACARDI Street Party was voted “Best of the Best”

8,192 attendees including bartenders, operators, bar & restaurant owners.

21,000 BACARDI portfolio brand cocktails consumed. 

People will forget your witty hashtag and your latest campaign,

but they will never forget how you made them feel.