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GOOGLE

OK, Google

OK, Google

Objective:

Re-launch the “OK Google” mobile app with multiple display activations for a 60 day campaign throughout New York City.

Solution:

We wanted to take Google offline and into the real world to show people the power of seeking out knowledge so we partnered with 72andsunny to extend Google’s TV campaign into non traditional OOH placements among New York City’s urban landscape. In just 3 weeks time, we sourced, secured, and managed 36 never-been-done-before locations for activation.

Result:

The campaign won Adweek’s #1 Non-Traditional Promotional Campaign Award.

People will forget your witty hashtag and your latest campaign,

but they will never forget how you made them feel.