Next Stop Johnsonville
In our highly digital world, one-on-one interactions are becoming the most effective forms of marketing.
TEAM developed a unique sampling campaign/program with a highly localized, targeted impact for Johnsonville Sausage. The campaign was a multi-station takeover on Atlanta’s MARTA Rail System complete with in-station collateral, couponing and sampling, as well as, a full custom train wrap, on-board video and print. The blend of high-impact advertising and engagement with potential customers through relevant sampling methods helped us exceed program goals, “delivering on the brand promise of showing time strapped consumers just how savory and convenient a home-cooked meal with Johnsonville sausage can be,“ according to Steve Bembenista, Associate Brand Manager at Johnsonville.