How do we create the most incredible test-drive and take prospects out of the ordinary and into the world of MINI?
Create a drive-to-destination experience that allows prospects to truly discover the world of MINI through performance, education and enriching cultural entertainment.
Since it’s original launch, MINI has been a pioneer in design by creating one of the first small vehicles to max out interior spaces. Many consumers believe a MINI is too tiny for their needs and quickly write off the vehicle without giving it a second thought.
By creating memorable motoring experiences, we have given prospects a chance to get behind the wheel of a MINI to experience just how exhilarating they are to drive.