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MINI

MINI Getaways

MINI DOES NOT FOLLOW.
MINI GOES ITS OWN WAY.

Live experiences make MINI a cultural curator – a unifier of people and ideas.

The 2016 rally was the 10th anniversary of MINI TAKES THE STATES (MTTS), a beloved cross-country road trip tradition for MINI owners. While incredibly successful, 2018 provides the opportunity to rethink the historic “coast to coast” concept and explore alternative ways to engage and inspire prospects. Specifically, MINI wants to curate a more compressed, but still extraordinary experience in multiple cities to give prospects across the country the chance to get behind the wheel of a MINI, participate in the adventure and get a taste of the passionate community of creative spirits that MINI attracts.

We're excited to announce that MINI Getaway experiences will begin in late 2017 (fall/winter).

Strategy
Creative & Design
Activation

People will forget your witty hashtag and your latest campaign,

but they will never forget how you made them feel.