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Santa Margherita

She Shed

Uncork Extraordinary

Objective:

Position Santa Margherita’s newest varietals Prosecco Superiore and Sparkling Rosé as the wines of choice for summer entertaining.

Strategy
Creative & Design
Social Content

Solution:

We planned and executed Santa Margherita’s hosted a one-day She Shed evening event that took place at Brooklyn Grange in New York City. The event celebrated summer entertaining with food and pairings selected by influencer, Chef Richard Blias, as well as activities and design inspired by notable blogger, Lauren Saylor.

Result:

We generated strong brand excitement for Santa Margherita among consumers, media and influencer guests. Our event showcased the brand in an engaging setting, while promoting real-time social media engagement. There were 200 guests in attendance and 35% were media guest, press and influencer with media outlets including InStyle, PeopleStyle, Good Housekeeping, Food Network Online and more. An estimated total of 788 cocktails and samples were distributed throughout the evening.

Quote from the Event:

“The event was magical, it was one of the best press events I’ve ever been to!” - Betty Gold, Senior Editor & Product Analyst, Kitchen & Food GOOD HOUSEKEEPING

People will forget your witty hashtag and your latest campaign,

but they will never forget how you made them feel.