U.S. Cellular and TEAM Jump into the Shark Tank
Leveraging insights to create opportunities for small business owners
TEAM was asked to create programming that spoke to small business owners and aspiring product developers who work independently. U.S. Cellular desired to generate buzz and PR in targeted secondary markets where the brand had the opportunity to increase their share of mind with these types of individuals. The client stated a goal of changing opinions and attitudes on the brand – with the hopes it would enter the consideration set of these influential community members.
In order to connect with small business owners, TEAM created a program designed to target individuals with an entrepreneurial spirit. Leveraging our insights group, we found a correlation between small business owners, those looking to start their own business (or create their own product) and the ABC hit show “Shark Tank.” Working with our partners, we were able to re-route the Shark Tank audition tour, hitting our priority markets. Our production team completely made-over the audition experience – providing everything from Rehearsal Booths, Hydration & Charging Stations and Interactive Jumbo Coverage Maps, to communicating simple “tricks of the trade” further enhancing consumers selection opportunities, all brought to life by U.S. Cellular.