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7 Things To Know About Creative Leadership From 5 Female Creatives

 

On June 11th, The One Club hosted a Creative Women’s Leadership panel where female leaders within the Miami advertising and marketing community shared what they’ve learned on their way up the ladder. Our very own TEAM Strategy Director Natalia Davila was invited on the stage to participate. Here is what we learned.

1. Be Honest With Yourself And With Your Peers

Honesty is always the best policy, whether it’s being honest with yourself, your bosses, or your coworkers. Our own Strategy Director Natalia Davila advises us to “Be transparent. Don’t withhold information. If you’re not in the position you want to be in, if there’s issues with the project you’re working on, if you messed up, be honest about it. It can really be disarming to be honest, but also puts you in a position of power sometimes. I think that’s what’s really unlocked things for me. It’s realizing I need to be honest with myself and with others about what I needed, what I wanted, and where I wanted to go.”

2. Own When You’re Wrong

It takes a lot of confidence and bravery to admit when you’re wrong, so don’t pass the baton of blame to someone else. Brushing mistakes under the rug only leads to the same mistakes being swept under it again and again, so take each failure as an opportunity to learn how to do it better the next time. Good leaders admit when they’re wrong.

3. Focus On Yourself

It might be tempting to compare yourself to all coworkers, competitors, friends, family, or people you follow on social media. Don’t. Everyone has their own path to travel, so trying to follow someone else on theirs will only set you up for failure. Set personal goals for yourself, from small everyday goals to the big five and ten year ones, but accept that goals aren’t static. People change with time; goals do too.

4. Always Keep Your Promises

Promises are currency. “Become the person your boss can count on,” advises Mari Garcia, Partner at Imagen the Marketing Agency. “You don’t have to be there 24/7, but if they can trust you and count on you to get the job done, that’s the key to success.” Being the person your boss and your coworkers can count on is worth a lot more than raw talent. Make yourself reliable and take the time to build trust.

5. Quench Your Curiosity And Take Risks

Stay focused, not rigid. “Find your path, but don’t get too focused, warns Nadja Timea Sherrer, Partner and Global Strategist at Plus305. “You need to be able to go left and right and reinvent yourself.” Remember, a single path sometimes breaks into multiples, so quench your curiosity and go where your gut tells you to go. You need to try new things to figure out what you like, what you’re good at, and what you’re not. Only two out of the five speakers studied advertising and marketing at the start of their careers, and their different backgrounds and unique skills led them to be where they are today. Don’t be afraid to take risks.

6. Change Starts With You

Make a conscious effort to embrace your femininity in all capacities. Consider what kind of environment you want to work in and recognize that it is up to you to influence a positive tone and collective culture. It’s about having empathy for both yourself and others. Remember that we all have bad days. That’s not always under our control, but what is under our control is how we react to it.

7. Work Is Only One Part Of The Equation

All work and no play leads to bad work. Invest in yourself! Find what makes you happy and make time for it. Happy people are more likely to bring better work to the table, so find what makes you tick and weave it into your everyday life. A full life is a balanced one.

People will forget your witty hashtag and your latest campaign,

but they will never forget how you made them feel.