Claudia Pertierra has been promoted to Vice President of Consumer Engagement. Claudia joined TEAM in 2014 and has worked tirelessly across the Bacardi portfolio helping to develop brands and innovative consumer experiential programs, most recently as Senior Group Director for Brand Engagement.
With over 16 years of experience in the consumer goods industry, Claudia has brought a wealth of insight and knowledge to TEAM. She has worked with brands such as Red Bull, Heineken, Ciroc, Johnnie Walker and American Airlines, and has built a strong agency foundation with cross-functional teams at Zubi and MKTG.
Claudia is a proven leader and has been instrumental in solidifying TEAM’s scope and capabilities with the Bacardi account. She has expanded the brand engagement team and is deeply involved in the professional development of its members, delivers strong year over year business growth, and continues is well respected and trusted by her colleagues at TEAM and Bacardi alike.
When she’s not working, Claudia enjoys living in sunny Miami with her husband and two children. As a certified yoga instructor, you can catch Claudia on the mat finding her zen or doing almost any activity outdoors – both in sunny Miami and around the world.