Design multiple activations for BACARDI-owned brands across New Orleans over annual 5-day 28,000-attendee “Tales of the Cocktail” festival.
We transformed 50,000 square feet of Sugar Mill warehouse into five distinct activation depicting the style of each brand including: BACARDI rum, Grey Goose, Cazadores tequila, Bombay Sapphire and Dewar’s.
BACARDI Street Party was voted “Best of the Best”
8,192 attendees including bartenders, operators, bar & restaurant owners.
21,000 BACARDI portfolio brand cocktails consumed.