Lavazza // Celebraction at Art Basel

Lavazza proves that it is truly is the art of coffee.

Challenge

How does an Italian coffee brand earn the spotlight at the most coveted international art event?

Approach

As leaders in the industry with a rich history of creative collaboration and patronage, Lavazza has the authority to share their craft and expertise with the world. The art of Italian coffee, one picture-perfect sip at a time.

Solution

We partnered with the Faena District during Miami Art Basel 2019 to host a dynamic gallery launch that celebrates the U.S. reveal of Lavazza’s 2020 calendar, featuring the works of world-renowned photographer, David LaChapelle. Guests were immersed in a tropical paradise at one of Miami’s most coveted venues as they explored these images and enjoyed a sensational evening of music, surprise performances, gourmet hors d’oeuvres, and coffee-infused cocktails featuring Lavazza’s sustainably sourced ¡Tierra! blend.

Results

Lavazza’s “Earth CelebrAction” Faena District takeover was one of the most sought-after events of Basel 2019.

2,500+ attendees

12+ press articles

30M impressions

$375M in media value

What We Did

Strategy
Creative & Design
Production
Event Activation
National Event Staffing
Influencer Programming
Social Amplification
Fabrication

People will forget your witty hashtag and your latest campaign,

but they will never forget how you made them feel.