Lavazza // Celebraction at Art Basel

How does an Italian coffee brand earn the spotlight at the most coveted international art event?

As leaders in the industry with a rich history of creative collaboration and patronage, Lavazza has the authority to share their craft and expertise with the world. The art of Italian coffee, one picture-perfect sip at a time.

We partnered with the Faena District during Miami Art Basel 2019 to host a dynamic gallery launch that celebrates the U.S. reveal of Lavazza’s 2020 calendar, featuring the works of world-renowned photographer, David LaChapelle. Guests were immersed in a tropical paradise at one of Miami’s most coveted venues as they explored these images and enjoyed a sensational evening of music, surprise performances, gourmet hors d’oeuvres, and coffee-infused cocktails featuring Lavazza’s sustainably sourced ¡Tierra! blend.

Lavazza’s “Earth CelebrAction” Faena District takeover was one of the most sought-after events of Basel 2019.

2,500+ attendees

12+ press articles

30M impressions

$375K in media value