How do we rebrand a multi-million dollar cannabis company to exceed competitors in the industry, continue growth and expansion and be among the top three in the category?
Mary’s has been a leader in the cannabis industry since launching in 2013. By hitting the market early on, Mary’s has been a pioneer in cannabis usage by formulating topical and ingestible products to alleviate both minor and major ailments. Mary’s is considered an alternative to medicine; not alternative medicine. Still today, many consumers are uneducated in the cannabis sector and uniformed about the long-term benefits of ongoing cannabis usage. Mary’s suffered from an overall inconsistent look & feel across lines of business and lacked clarity on application, dosage and benefits of each of their products. With strategic direction, TEAM was able to inform Mary’s brand architecture and visual identity.
Develop a strategy to help relaunch the brand and their brand voice as well as develop & redesign their packaging, manage social, and rebuild and design their website in preparation for a relaunch.